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Deprecated: Return type of YamlDataTable::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/bdavid/prod/georef/yamldoc/ydclasses/yamldata.inc.php on line 295
/eurovoc (pub)
inScheme:
- 100141
- 100196
prefLabel:
en: merchandising
fr: marchandisage
altLabel:
fr: merchandising
scopeNote:
en: "The various techniques used to render a product or a service as attractive as possible to the consumer.\n"
fr: "Ensemble des techniques visant à rendre un produit ou un service le plus attractif possible aux yeux du consommateur.\n"
broader:
- 13
narrower:
- 1578
notation:
- 3204