Deprecated: Return type of YDataTable::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/bdavid/prod/georef/yamldoc/ydclasses/ydata.inc.php on line 428

Deprecated: Return type of YamlDataTable::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/bdavid/prod/georef/yamldoc/ydclasses/yamldata.inc.php on line 295
eurovoc (pub)
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inScheme:
  - 100141
  - 100196
prefLabel:
  en: merchandising
  fr: marchandisage
altLabel:
  fr: merchandising
scopeNote:
  en: "The various techniques used to render a product or a service as attractive as possible to the consumer.\n"
  fr: "Ensemble des techniques visant à rendre un produit ou un service le plus attractif possible aux yeux du consommateur.\n"
broader:
  - 13
narrower:
  - 1578
notation:
  - 3204