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Deprecated: Return type of YamlDataTable::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /home/bdavid/prod/georef/yamldoc/ydclasses/yamldata.inc.php on line 295
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{
    "inScheme": [
        100141,
        100196
    ],
    "prefLabel": {
        "fr": "mercatique",
        "en": "theory of marketing"
    },
    "altLabel": {
        "fr": [
            "marchéage",
            "marketing"
        ]
    },
    "scopeNote": {
        "fr": "Ensemble des actions destinées à détecter, prévoir ou stimuler les besoins des consommateurs et à adapter en conséquence et de façon continue la production et la commercialisation.\n",
        "en": "The various measures taken to detect, forecast or stimulate the needs of consumers and subsequently adapt production and marketing.\n"
    },
    "broader": [
        13
    ],
    "notation": [
        3205
    ]
}