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eurovoc (pub)
inScheme:
- 100141
- 100231
prefLabel:
en: 'comparative advertising'
fr: 'publicité comparative'
scopeNote:
fr: "Toute publicité qui identifie de façon explicite ou implicite un concurrent ou les biens ou services de même nature offerts par un concurrent.\n"
en: "Comparative advertising means any advertising which explicitly or by implication identifies a competitor or goods or services offered by a competitor.\n"
broader:
- 3581
related:
- 6269
- 75
- 2862
notation:
- 6134